NS - Children’s book exchange
As main sponsor of the Children’s book week, NS (Dutch Railways) organizes the Children’s book exchange. Kids could trade books that they had already finished at different stations. That way the books got a second life and the children had new material to read (aloud). To annouce the Children’s book exchange, we came up with a concept that was in line with this years theme: scary! Actual conductor John Piqué had the lead in this production - isn’t he amazing?!