HLG - I am HLG

HLG is THE partner for all your financial business; reliable, professional and well educated. All of that is true, but it was time to communicate these important but obvious values in a different way. Preferably more personal. That’s how the concept ‘I am HLG’ was born. In this campaign we showed 3 employees of HLG from another perspective. For example; Chantal floats like a butterfly in the office but stings like a bee in the ring and Leo not only saves financial statements, but also lives



The film ‘I am HLG’ shows employees from a different perspective. A look behind the scenes of these professionals; something you probably didn’t know about them.



BetterMatter has not only produced this film, but also all content for the new website. Various short edits are being used for online recruitment.