NS - Climate neutral travelling

Very few people know that we have been travelling 100% climate neutral by train for a while in The Netherlands. The Dutch Railways takes all travelers from A to B by using wind energy and that had to be emphasized. That’s why we convinced president-director Roger van Boxtel to share his kitesurfing skills with the world.

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Look at him go! NS president by day, professional wake boarder and epicurean outside work hours!



In the january cold, our camera savant Laurens faced the icy North Sea to capture everything perfectly. Roger was a delight to work with and in spite of the circumstances, this campaign certainly felt like a breath of fresh air!