Ziggo - eBattle
To Ziggo a new Formula 1 season also means a new Ziggo eBattle season. They asked us to come up with a concept that mostly wasn’t catered to die hard F1 fans. We used the natural rivalry between Dutch race car drivers Robert Doornbos and brothers Tim & Tom Coronel. Tightly packed into Canta's, they went out looking for participants for their team.
BetterMatter made sure that besides 3 promo's, a wide array of social content and photography was produced. This allowed Ziggo to bring attention to the eBattle on both social and TV, all season long, each time in a different way.