NS - 10 years OV bike
Congratulations! The OV bike has been around for 10 years. Of course that has to be celebrated! In honour of the anniversary, the NS launches a limited edition OV confetti bike. They asked us to think of a concept that commemorates that the OV bike has been getting us from trainstation to trainstation for 10 years. It didn't take much to come up with a fun idea to put this two-wheeler in the spotlight.
We are convinced that it is necessary to create specific content for each channel, so we made social versions of the campaign as well.